Building an eCommerce website seems like it should be an easy straightforward endeavor. Business owners love the idea of online store where people can shop 24/7 for their goods and services from anywhere in the world.
:: CAN YOU BUILD YOUR OWN ECOMMERCE WEBSITE?
Realistically, the learning curve to design and build an effective eCommerce website is so great that it makes it virtually impossible. This is a job best left to professionals.
:: ECOMMERCE SHOPPING CART
An eCommerce website requires an online shopping cart. This is software that allows visitors to your site to add products to a cart and complete the checkout process. We have a variety of shopping cart software packages that we can employ.
:: ECOMMERCE CREDIT CARD PROCESSING
Separate from the shopping cart is the credit card processing. This is often called an Internet Gateway which works in conjunction with the functioning online shopping cart. Using a merchant account the Internet Gateway allows the website to process credit cards transactions online securely. It is important to get the appropriate a merchant account and Internet gateway that interfaces with the shopping cart. Luckily these accounts often have lower monthly fees and transaction fees than traditional bank merchant accounts.
:: ECOMMERCE PRODUCT DESCRIPTION & PICTURES
Descriptions of products are the details that people examine after they are enticed by a picture of a product. Good pictures are imperative for a successful eCommerce website. We can help you with training on the use of software that will enhance pictures for an more dynamic and profitable website.
:: PROFESSIONAL WEBSITE DESIGN & DEVELOPMENT
Never underestimate the power of design. You initial impression on a potential customer can mean the difference between them hitting the Back button or making a sale. A professionally designed website is an essential component of a successful eCommerce website. Remember, online line shopping requires a lot of trust. People evaluate your site; often by the way it looks, to determine if you are a legitimate merchant. With so many online scams, online shoppers are often skeptical when giving their credit card information online.
:: PROFESSIONAL WEBSITE DEVELOPMENT
Unlike website design, development is more important. Development is the underlying structure of your website. Many graphic designers can create a beautiful website design, but implementing that design into a fully functioning website is of critical importance. We pride ourselves in not only being marketing experts with visual design, but also having the wherewithal to the create technical aspect for a successful eCommerce site.
:: SEARCH ENGINE OPTIMIZATION
Nothing is more important that search engine optimization (SEO). Having an engaging eCommerce site that is technically sound is worthless unless people can find your site. We have been doing SEO for websites since 1999. All websites we design and develop have integrated SEO tools. These tools are the first step in getting your eCommerce business recognized by major search engines like Google, Yahoo, or Bing. Beyond the basics we can help you with targeted campaigns the incorporate traditional SEO and social media.
:: WHAT MAKES A GOOD ECOMMERCE WEBSITE?
Planning & expertise!! We can help you with both.